This is very much a digital / screen based brief. The main product only being accessible on the internet. So with this in mind the promotion of it should be online and digital based.
Below is a promotion video for a release of a new footy shirt. Its a highly stylised video and something that I feel connotes the same feelings necessary for Nike SB and Nike Snowboarding.
Appropriate music - young, dance genre - and has the Nike 'Pro' feel to it which is what I want to gain with the Hub Interface.
I can almost picture the same video but having a gun black snowboard, close up video of it, different angles HD baby. This could be a possibility.
Context
Now I will need more than just the video I will need somewhere for it to sit.
Firstly the Nike SB and boarding websites...
Here the Snowboarding website shows perfectly how it will sit as this is the homepage, dedicated to a new product release. So this would ideally show a still of the video, then link to play it. (As it is above)
The existing video below!
Gigi Rüf FC Kaiju from Nike Snowboarding on Vimeo.
But how will people know about it other than going on the nike website?
It needs more. My thoughts were to have web banners / advertisements on appropriate websites that act as links to the video either on Vimeo or Youtube.
(The page of which being designed to fit in with the Hub interface etc)
Appropriate sites:
MPORA.COM
Action sport dedicated site, note the web banner, this being the space my ads would be situated.
More sites to follow!
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