I've been sieving through numerous board brand websites, documenting whatever information they have on the technology they use. From this I intend to collate together the best and newest technology out there at the moment, define what exactly everything is and then re-name / brand it all for Nike Snowboarding.
Ride Snowboards
Lib-Tech
Bataleon
Endeavour Snowboards
With some thought and concluding from the research these will be the sections of the design process...
(In no particular order)
. Style / type / model of board
- Freestyle
- Freeride
- Jib / Park
- All Mountain
. Shape - 2 Parts
- Twin Tip or Directional
- Height of Tail & Nose, 3/4 options.
Lo-Tip, Mid-Tip, Hi-Tip, Hybrid-Tip.
. Size - 2 parts
- Length
- 143cm to 167cm
- Width
| 49-65 | 50-66 | 51-67 | 52-68 |
| 53-61 | 54-62 | 55-63 |
. Cores
- Woodcores, 6 varieties
Basic 2 ply / Enforced 2 ply / 2 ply carbon enforced / 3 ply w/ reinforced impact zones / Ultralight 2ply / Sustainable 2ply
- Carbon Fibre, 1 Variety
1 ply Carbon, reinforced.
. Bases
- 5 to choose from
B5000 / B5500 / B6000 / B6500 / RB7000
. laminates
- L3200 / L4400 / CL3200
. Sidecut
- 7500 - 8700
. Stringers / Support
- Carbon / Steel / Kevlar
- 3 / 5 / 7
- C300 / C500 / C700
- S300 / S500 / S700
- K300 / K500 / K700
What I've tried to do is take all the technology and terms for them (which each brand differ on, making their own up along with logos / icons) and create new terms for them all specific to Nike Snowboarding.
Coming at this pro / technical tone of voice I thought using large numbers would be a good way of signifying this, relating it more to math / physics etc! Furthermore it is something that is used on the website...
So having, where possible all the options transformed into numbers / codes, will make it much more technical looking, I think anyway. Have to wait and see.
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