Concept

I wanted to come up with a friendly, bright, happy, inviting theme / concept for my proposal.
Using the concept words in the brief, Creative, Innovative, High Quality and Specialist and the mixing it with the idea of us being fresh, new graduates I came to what I felt a strong overarching concept.

As we are new graduates and are offering our skills to the public, etc. We are somewhat comparable to products, things on sale. Or if you will, Fresh Produce.
So, I proposed to make LCA into a creative supermarket.

With the finest offers on art and design graduates.