Initial designs and concepts

1. Slogans taking the piss out of the riders. Playing on the idea that 'boarders' are all cool and stuff...

To go on the board the statement is about, so the rider is mocking himself or to go on another board, so the rider is taking the piss out of other people?

Application example...

2.

Logo and branch development.

Taking inspiration from Nike SB and Nike snowboarding....

A means to creating board artwork, giving them each a specific logo.

(Nike snowboarding being an existing real logo)

3.

Identity & Snowboarding

A means of showing other parts of people's identities through their chosen sports teams.

Sports teams that nike sponsor that is.

NFL
PREMIER LEAGUE

4. Nike ID

Custom made snowboards, surfboards, wakeboards, ski's to fit in with Nike ID and the corresponding branches, Nike surf / Nike ski, etc. OR to fit in with Nike 6.0.

Developed further with having a choice of designs to customise, sizes and board types to choose from for each sport.