Logo Design & Tagline / Exhibition Title

So what could the name / logo be for LCA Supermarket, does it a need a new logo completely? Do we have to use the existing one?
It turned out, yes. Well the existing logo had to be included. So why not add / update it to fit in as a supermarket logo?

What about the slogan!?
I documented all the existing supermarket taglines, and using the given concept words / themes tried to make a new adapted tagline.

Fresh Creatives for you.

A take on, Fresh food for you, Morrisons.

This then became Quality Creatives for you. Using two of the theme words. High Quality and Creative.

Ripping off Tesco and sainsburys, with their hand written typeface for the tagline, making it much more personal, user friendly and familiar.
Also tried a more M&S, Waitrose vibe with Helvetica Light / thin.

 In the end going for this as the logo and exhibition name.

Leeds College of Art, Quality Creatives for you.