Nike ACG

Some old ads from Nike, when they first started selling products for snowboarding. Used the brand name Nike ACG which specialised in outdoor clothing, walking / hiking etc that kind of thing.
The ads I think were both print and digital based. I remember seeing them in Document, Snowboard mag. To me it looks as though they are targeting an older, more mature audience (Colours and minimal feel) but in a way that will still appeal to the youth, being able to pull some mad tricks and that.