Problem & Solution

The problem is...

Nike want to innovate the world of board sports and release their own boards. 

Solution... 

Creating a new version of Nike ID, to fit in the context of the Nike SB and Nike Snowboarding sites. Giving it a different aesthetic style, so to make it fit in with the relevant sites but also to make it look less corporate. 

The new Nike ID service (Possible name change) will offer a range of models and sizes (Specific to each sport) Then give a basic universal template, for which the customer will be able to choose what colours he wants. Theres a decision to be made on what to make customisable, whether it just be colour, or offer patterns / type other graphics? This hence leading to a series / range being created. 

What this does is offer the worlds first legitimate, trustworthy custom made, buyer specific boards. 

Bringing something new to the world of snowboarding and skateboarding, doing so by depending on the successfulness of the Nike brand. In the terms of people feel safe when buying big brand products. Get what you pay for and all that.  

Nike SB website...

Nike Snowboarding Website...

Nike ID interface w/ Snowboard... 

Showing general premise of idea, design and style of programme to be changed...

This also has room to be extended further. Moving forward with Nike 6.0 and taking the rest of the board sports, Surfing and Wakeboarding to new levels.
Making their own sites, so this means making their own identities, as Nike SB and Nike snowboarding have. Then creating the Nike ID application offering surfboards and wakeboards.
Talking of applications, Iphone Application, design your own boards and stuff for fun, then being able to buy your creation. winner.