The subject of identity is something that is playing a big role within my FMP and design context so one idea I had was to have snowboards that would adhere to this idea of identity, keeping this in line with Nike and again like the footy tournament promotion combining two sports.
So say having the NFL teams that Nike sponsor and creating a board for them, taking the logos and team colours...
Its a bit cheesy I know but I think in America it might work, as they love all the patriotic and show your colours nonsense.
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