Context Session

5 Subjects, 5 Statements, 5 Questions...

1. Board Culture

+ Within each area of board culture, whether it be snow, surf or skate there is a specific style & identity.

. What are the differences between each area and, if any, similarities?

2. Nike

+ Nike are an ever dominant brand in all aspects of sport, pushing it further & helps innovate smaller, up & coming sports.

. How does Nike appeal to a great number of different audiences & end up becoming a dominant figure within it?

3. Visual Identity within Stereotypes

+ Fashion trends result in stereotyping & the creation of genres within people.

. How do fashion brands / labels appeal themselves to certain people?

4. Music within Popular Culture

+ Music is a dominant means in creating ones identity.

. How is it that certain genres of music have created specific visual trends within design & fashion?

5. Music Festivals

+ Music Festivals are a representation of specific lifestyles & identities.

. How does the visual identity of a music festival adhere to or create these lifestyles and identities.

Feedback

Questions acting as starting points for research, things to consider, ask myself and then look into thus starting the process to building a substantial amount of work for my context.

What different lifestyles are there and what are shown in certain festivals?

When has a music festival failed to meet it's audience?

Who are the designers for the festivals?

Festivals in the UK or abroad? Is there a difference?

How does merchandising differ?

How does the visual identity concerning design differ?

How do people know or find out about the festivals?

What does the culture(s) include?

What visual references represent board culture, colour / style / stock etc?

How have they influenced each other? is it a design commune?

Has it become predictable?

Why do bright colours dominate?

What has become so iconic about board graphics?

Why are they dominant?

What do they do better?

Which aspects in sport and culture are they big in and expanding in?

Who are their rivals?

How have they attached themselves to sports? endorsements?

Which genres created what trends?

What first started the trend?

Whats 'popular' & to who?

What stereotypes?

Brands?

Which country do the stereotypes and trends come from? Why?

Why do stereotypes exist?

Who has capitalised on stereotypes? Marketing campaigns?

How can they be used to subvert design?

e.g board for chavs?