Statement of Intent - Initial

Revised Position Statement and Rationale

Branding / Identity / Promotion / Typography based design.

Subject Matter – Clients that I hold a strong interest in / passion for.

. Boarding Culture

. Music Industry

. Sport Brands

Print & Screen.

Themes & Subjects

Music industry –

Dance / electro / alternative / hip-hop genres

Promotion

Product release, CD’s / Vinyl / Online stores / Itunes

Branding & Identity / Visual Identity

Boarding Culture –

Brands –

Logo’s / Identity / Websites / Products / Riders

Products / Hardware to Software ( boards to jackets)

Magazines / DVD’s / websites – Online Community’s

Shops, Private & chain stores.

Holiday resorts / Indoor & Outdoor facilities.

.Mixture of snowboarding and music.

Sporting Brands-

Big Corporate / successful

Nike, Adidas

Issues of Intrinsic value –

Fila, Kappa, Umbro, Pony etc

Branding & Visual Identity / promotional / Editorial / Publication / Advertising

Design Context

Snowboarding side of things, all mostly relative in the USA,

Studios around the west coast of America,

. Super Top Secret

. Death & Taxes

Creative directors for Boarding company’s

LinkedIn.com

. Brandon Ramirez (Ride snowboards)

I Love dust

Music

PaleHorse

JDK

Official Classic

Design Disciplines

Promotional

Branding

Visual identity

Editorial

Publication

Info-graphics

Design Skills

Typography

- Hand Drawn type

- Type as Image

- Editorial

Ilustrator

Vectors

Digital drawing – Tablet

Photoshop

- Digital mock ups

Proposed Briefs

Branding project for boarding company

- Logo, stationary, Website, Products etc

Board artwork

Re-brand of old, badly thought of brands, kappa, fila etc

Problems of intrinsic value

Nike project, expanding on their merge into boarding culture

Key Texts

Magazines relevant to Themes & Subjects

Boarding-

Whitelines

Document

Sidewalk

Transport

Music-

IDJ

Mixmag