Thursday 27 January 2011

Brief One: Initial ideas

Here is just a quick mock up of the kind of style I had in mind, fluorescent, in your face colour with the slogan, and Nike logo (to be changed to Nike 6.0). The only problem with using Nike is that I think a few boarders of all areas will be a bit hesitant to buy Nike goods, due to its big corporate connotations and affiliations with mainstream culture. Personally I dont feel like this, but I did when Nike first stepped out into snowboarding, so it may be an issue of getting an immediate response from the TA to buy into it. For some reason the design above reminds me of golf. I've no idea why.

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