Tuesday, 25 January 2011

Brief Two:

Soundwave

The Brief
Design and produce a festival programme along with the appropriate assets for Soundwave Croatia 2011.

Concept/Proposition
Soundwave has all the quirks of a Bestival but in a far more beautiful, and sunny, setting (sorry Bestival). - The Guardian

Considerations
Soundwave already has a strong visual identity, adhere to this but can it be altered for the better in any way. Think of cost, being a small festival the budget wont be huge. This is essentially information delivery, don’t forget this.

Target Audience
21-30 males and females, interest in alternative, hip-hop, soul, funk, dance music / based in Manchester, Leeds & London. Outgoing, lively party-goers.

Background
Soundwave Croatia is the newest festival set to take the long lost festival paradise of the Pijina Peninsular by storm.
The site in Petrcane, Croatia will provide a truly intimate surrounding to bath in the sun, bask in the shade and witness some high calibre live acts, DJs and experience a rare mix of parties and the odd bit of relaxation.

Mandatory Requirements
Festival programme along with appropriate assets.

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