Brief Four:

BRIEF TITLE Branding & Visual Identity

The Brief

Design branding in the form of a logo for;

Botz Brigade – Hip-Hop / Rap record / clothing abel.

Epithiny – An electro / house UK DJ.

Concept/Proposition

Represent both brands effectively & appropriately.

Considerations

Will need to get in touch with each client to find specific considerations for the logo designs.

This is essentially a short brief with a quick turn around however there is much room to expand each brand to make this a more significant project, even splitting it into two.

Target Audience

Will need to get in touch with each client to find specific target audience. Also to get more detail than just Hip-Hop / Rap listeners and electro house listeners. This does however give a good insight to the kind of look and context to which the designs will sit in.

Tone of Voice

Will need to get in touch with each client to find specific TA’s.

Background

Will need to get in touch with each client to find specific backgrounds to each of the brands.

Mandatory Requirements

Botz Brigade – 2 x black logo

. Botz Brigade

. BB

Eptihiny – 1 x black logo w/ use of an eye

Deliverables

Logo designs, development & final proposals.