Thursday 27 January 2011

Brief One

Some initial research for this brief, looking at Nike 6.0 as a brand as well as other specific divisions of Nike (Snowboarding). Getting an idea for what the visual identity of it is like...

Nike 6.0 Logo...

Nike 6.0 Logo 2...
Nike Snowboarding website...



Very simple, typical Nike design. Effective, to me its a bit similar to their football stuff just with less going on.

Some illustrative work I found, shows how the logos, and slogans of Nike can be visualised. This being of interest and relevance as the board artwork will take this form of having an illustration / design alongside the logos.




As I intend to produce designs over the spectrum of boards, I will look deeply into artwork and designs across this range,

Skateboards...

Surfboards...




Wakeboards...



Even with this initial selection of designs It is clear to see that they all tend to be of different styles. Wakeboards and Snowboards have a strong relation of having both sides of the board printed on and some of the styles are fairly similar. Skateboards is the one that I think has the most diversity in terms of designs and appearance. This being due probably to its popularity as it is the only sport you can essentially do at any time at any place. Most relatable to the public.
This will carry on so that I end up with a catalogue of all, surf, snow, skate and ski designs.

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