Brief Five:

This is a live D&AD brief from which I intend to change slightly and make it into an ongoing brief...

CREATE AN ILLUSTRATED INTERPRETATION OF A MUSICAL TRACK THAT IS EXPERIENCED BY THE VIEWER IN AN UNCONVENTIONAL AND PIONEERING WAY

Creative Challenge:

Over the past decade the world of music has undergone a revolution. Just as the ways people consume and experience music have been turned upside down, so the role of illustration in the world of music has changed too.

From the decline of the 12” album cover as a ‘creative canvas’, to the rise of downloadable tracks with artwork reduced to the size of a screen based icon. This situation has pushed people creatively to explore new opportunities that include street art, online video, experimental performances and interactive applications.

Your challenge is to choose a band or artist and create an illustrated response inspired by two of their tracks. In doing so, you’ll be facing this issue head on and demonstrating your vision of a brave new world for illustration in music.

Target Audience:

The target audience intended for the illustration will be the fan base of the musician/band/artist you select as part of answering the brief.

Considerations:

• Successfulentrieswilldemonstrate how illustration can reinvent itself as a powerful tool for promotion and expression within the world of music.

• Wearelookingforworkthatexplores new ways that illustration can be integrated into the music experience.

• Youshouldconsiderhowmusicians are reinventing the way that they interact with their fans and the increased importance of building intimate relationships and new experiences between fans and bands.

Mandatory Requirements:

• Produceaminimumoftwo illustrations, each based on a different track from any band or artist who’s music inspires you. While your solution maybe 2D, 3D or even time based, they must be documented and presented in A3 format as per the Formatting Guidelines PDF. The choice of band is unimportant – they maybe well known or equally unheard of.

• Create a short, clear and concise presentation of how the illustration would be integrated within the context of an unconventional music experience.

• Ashortexplanation(max300words) about how you decided to interpret the music.

• Forthebenefitofthejury,pleasealso submit MP3s of the two tracks that your work is based on.

Deliverables:

This category will be judged in two rounds with physical work not required until round two. Please see the Formatting Guidelines PDF.

Further Information:

www.diesel.com www.dieselumusic.com www.dandad.org/studentawards @baby_pencils

Background

Like balloons, we are filled with hopes and dreams. But over time a single sentence creeps into our lives. Don’t be stupid.

The world is full of smart people, doing all kind of smart things (with other smart people). That’s smart. Well, we’re with stupid.

Stupid is the relentless pursuit of a regret free life. Smart may have the brains. But stupid has the balls. The smart recognise things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didn’t have stupid thoughts, we’d have no interesting thoughts at all.

It’s not smart to take risks. It’s stupid. To be stupid is to be brave. The stupid aren’t afraid to fail. Why? Because they ain’t dumb. The stupid know there are worse things than failure like not even trying. Only the stupid can be truly brilliant.

So, be stupid.

A strong believer in creativity as a force for positive change, Diesel has consistently broken with convention.

From this brief my intentions are to, every week, create a type based illustration or piece of design of the title or lyrics from the number 1* song in the charts for that week. Thus resulting in a body of illustrative / type designs.