Brief Three:

BRIEF TITLE Snowboard Packaging

The Brief
Develop and design a new form of snowboard packaging / labelling to compete against the common A4 size sticker label.

Concept/Proposition
There is room to create something new, innovative and better than what exists at the moment.

Considerations
Think carefully of what the job of the package / label is. What is important on it, taking into consideration the wealth of variety within snowboard designs. Size, format, colour, stock, information, all of these are important variables.

Target Audience
Snowboarders and snowboard enthusiasts. Males / Females, 16-30.
Also creative directors of boarding companies, managers of boarding stores, chains & private.

Tone of Voice
Innovative, Fresh, Modern.

Background
The most common way of packaging a snowboard is an A4 size sticker that would be put on either the top or bottom of the board, put in place by either the board manufacturer or the store the boards are sold in.
These at times can cover up one of the most important aspects of the board the design.

Mandatory Requirements
Package Ideas developed and designed.

Deliverables
Packaging / label
Possible range?