"In the same way that snowboarding has brought about a cultural revolution in the ski market, wakeboarding has reinvented water-skiing. Wakeboarding is the fastest growing watersport in the world and now has over 3 million participants worldwide. 63% of these participants are under the age of 24. Along with the three million plus wakeboarders worldwide there is now a growing faction of wakeskate enthusiasts. When included in the wakeboard figures you have a community of boardsports enthusiasts who outnumber surfers by more than two to one. "
Interesting to see the comparison of wake-boarders to surfers. I would imagine that the surfing community is larger overall if the 'enthusiasts' are included but interesting to see wakeboarding beeing deemed a more popular sport / hobbie than surfing.
I think its an interesting concept to play with is the relations between boarders, could represent it like gangs. Each set thinking there a little bit cooler than all the others.
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