Going forward with Helvetica Neue, Medium.
The trouble I had was having something more and different with the design, specially having something that I could take forward into the square logo design. Experimentation and development below...
Final logo,
Taking the above typeface, changing the counters on the C, and a's and adding the _ before it. An idea I got from what the client had sent me in terms of artwork (previous post). This then being transferable to the square.
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