Bataleon

Finally got round to sending off some E-mails to the boarding companies.
Got back a quick reply from Bataleon.

 Afternoon! 

Alright there, my names Mitch and I'm a graphic designer / boarder from the UK. Was just wondering who does the majority of design for you guys? 
The board designs look quality but the overall visual identity of Bataleon is really strong and I feel the work I produce is somewhat similar! I've attached a cheeky sample. 

Also was wondering if you could help me out with a personal project of mine, I'm looking into the sticker labels that come on snowboards and whether these can be 
changed or improved in any way. The specific problem I see with them being that they can cover up a large portion of the board, sometimes clashing in colour. 
The stickers that are on your guys boards work well as they are always black and white, these never really clashing or fighting for attention with the board itself. But yeah, 
if you could answer the following questions I'd really appreciate it! 

. What is the aim or purpose of the labels you stick on the boards?

. Do you consider covering the design of the board an issue?

. Who designs the labels for you guys? Is it the same people who design the board artwork?

. Have you always used a sticker format for the labels?

. Would you be open to trying something new and different?

. I am proposing the idea of creating a label much similar to swing tags on clothing. This label being attached to a screw which is inside one of the binding holes. Would you consider this to be a realistic proposition?

Cheers for your time!

Mitch Gibbons

Reply

Hi Mitch,

Thanks for the email. All of our board graphics are designed by our in-house creative director who tries to keep a consistent 'Bataleon' style in each years range - we very rarely use art from outside the team here for our core models. I'll pass on you email to him though - you never know!

Quick answers to your questions:

. What is the aim or purpose of the labels you stick on the boards?

To convey the tech specs and benefits of TBT - a quick overview of the stuff that would otherwise be buried in the catalog.

. Do you consider covering the design of the board an issue?

Not really - the board cards usually go on the base which generally is a pretty simple design.

. Who designs the labels for you guys? Is it the same people who design the board artwork?

Our creative director

. Have you always used a sticker format for the labels?

Yep.

. Would you be open to trying something new and different?

Of course - if there are benefits (better communication, lower cost etc...)

. I am proposing the idea of creating a label much similar to swing tags on clothing. This label being attached to a screw which is inside one of the binding holes. Would you consider this to be a realistic proposition?

Possibly - cost could be an issue, with an insert, string and heavier stock, durability also (would it endure shipping and handling etc...) - but it could be worth investigating for sure.

yeahforit!

Mr B.

Fair play to them for answering my questions! 

Got some decent responses, bought up the issue of cost, which is something i have recognised with my concept of the swing tag, but I believe it would be worth the extra little bit. As for the durability issue, this is something I had not thought about! 

This being a concern now.