Nike Snowboarding hosted a sweet event for the launch of a new boarding boot. As the boot used innovative technology from a line of Nike footy boots the event was a 5-a-side footy tourny in the home town of on of the pro riders, Gigi Ruf.
Shows some clever and unique thinking from Nike snowboarding, combining the two things (snowboarding and footy) to promote not only Nike Snowboarding but Nike as a whole.
Inspirational ideas, extension of the flyer for the tournament (top) through the store window front, team sheets above, and banners etc for the pitch! Brilliant promotion.
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