A really interesting problem that Nike has when venturing out into these 'extreme' sports is the negative connotations of corporate America, when Nike first branched out into Skateboarding, releasing footwear and apparel there was a 'backlash' from a lot of skateboarders. Although the initial problems Nike released different campaigns and did there best to support skateboarding progressing the sport to new and innovative places. The above is a brilliant ad campaign they released about how the public treat skateboarders.
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