Splitting the business cards into two separate pieces.
Firstly a card for Botz as a whole and something to promote the clothing label side of things with just having the Botz info on it, online store and contact.
Secondly, having another card for the artists on the label.
One thing I thought of using to do this is colour, but as of yet the branding is just in black and white. I then found some of the old orange stock from the yearbook and thought that it could set this all off.
Black - Botz
Orange - Artists
It did, mocking these cards up quite quickly with sweet results. Trying out a number of different things with them.
Having the orange card in the middle of the black ones. Pushing the use of this colour as far as I can. Then printing black on black to create quite a minimal and contemporary feel to the branding, something that was in the brief from the beginning. Possibly spot varnish?
Then with the orange having a piece of black in the middle to repeat the first.
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