Keeping this a purely digital brief I have decided to base all promotion online.
So web banners, full home page advertisements, promotion on NikeSnowboarding.com are the kind of things I will be producing.
Having a specific audience makes this task somewhat easier as it defines the context for any promotion. So for my proposed web banners they will need to be situated on board related websites. As with all of my online promo.
Online promotion campaign will consist of...
3 x GIF web banners. Various sizes.
1 x design for full home page advert.
1 x homepage design for Nikesnowboarding.com
Social Media Campaign: Tweets and Facebook messages / status' spreading the word and hyping the release date of Nike IDB.
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