context for cd's

4th cd design

3rd cd design

2nd cd design

1st cd design

Product Photography

Second day that Mark Howe has come to help us with the photography. 

Over two days we shot everyones work, was very stressful and confusing at times but with some organisation and documentation of the process from yours truly we managed to get everything done and to a decent standard. 

We organised the work into different types of shots, using 3 main angles to work from, (Concept driven) 1. Product / package shot 2. poster shot and 3. birds eye, flat down shot. We also threw a macro shot in there but no need to count that. 

One problem we did find was that the photos came out looking very grey, this was something we didn't want within our photography as we found it's very cliché and pretty much everyone in the studio photographs on grey, Done to death and boring. We did our best to rectify the images, relying mostly on Alex and his Photoshop expertise. Transformation shown here... 

Much better, now to do this to 120 odd images.

Design development

Some final development with designing various types of spreads...

The real challenge is to make the book consistent yet different with each type of spread as to not make it boring and repetitive. 

Tutor / quote spread

Visiting Pro spread

Student Spread

Just an example from the type of spreads, the universal header throughout, mixing up the little bits of detail, contact info etc.

Dice Records

Planned Boards

Planned boards for this brief. 

FINAL BOARDS ISSUU DOCUMENT

Final presentation boards for this brief. Showcasing the brief, the problem and solution. The products and deliverables. 

PROMO, BANNER TO HOMEPAGE

Showing the process of how the promotion works in terms of interactivity...

Firstly the online web banners, upon clicking on this you will be sent to...

The homepage of  the Nike Snowboarding site, which will be a piece of secondary promotion on IDB, which has a link to take the user to the IDB page or straight to the standard site...

The homepage of...  nikesnowboarding.com/nikeidb

PROMO CONTEXT NIKE SNOWBOARDING.COM

All of the web banners and advertisements act as links to Nike Snowboarding.com the homepage of which is always a piece of promo for whatever new product they have released of late. An example below....

So a piece of promotion on the Nike site which would lead to the IDB page.

PROMO CONTEXT WEBSITES 3

The Mpora site with a full advertisement on their homepage.

Applying Nike IDB full page advertisement to it. Keeping in line with the web banners...

Clicking on which will lead the user to Nikesnowboarding.com' homepage which is another piece of promotion for Nike IDB.

PROMO CONTEXT SITES

List of possible, appropriate board related sites for web banners to be situated.

Mpora.com

Chain and Private stores:

SnowandRock.com
Snow-asylum.com
Subvertboardstore.com
TwoSeasons.co.uk
Ellis-Brigham.com
ss20.com
EdgeSnowstore.co.uk
Boardwise.com


Snozoneuk.com
forsnowboarding.com
whitelines.com
documentsnowboard.co.uk
ttrworldtour.com
air-style.com

All resort sites.

PROMO CONTEXT WEBSITES 2

The three various GIF web banners in context of appropriate web sites.

PROMO CONTEXT WEBSITES 1

Showing the banners in context.

Mpora.com

The home of all action sports. In association with Whitelines magazine and numerous chain and private board stores.

WEB BANNER 3

WEB BANNER 2

PROMO WEB BANNER 1

PROMOTION CAMPAIGN

Keeping this a purely digital brief I have decided to base all promotion online.
So web banners, full home page advertisements, promotion on NikeSnowboarding.com are the kind of things I will be producing.
Having a specific audience makes this task somewhat easier as it defines the context for any promotion. So for my proposed web banners they will need to be situated on board related websites. As with all of my online promo.


Online promotion campaign will consist of...

3 x GIF web banners. Various sizes.

1 x design for full home page advert.

1 x homepage design for Nikesnowboarding.com

Social Media Campaign: Tweets and Facebook messages / status' spreading the word and hyping the release date of Nike IDB.

ISSUU DOCUMENT OF ALL DESIGN STAGES

Showing the whole process, the experience of the user, selecting choices and designing a custom Nike IDB board. 

HUB DESIGN EXPLANATION

The above pdf showing the stage process, selecting options and what not.

Below an image for my boards and generally explaining the hub, layout, what each feature is and does.

HUB DESIGNS - SUMMARY PAGE

HUB DESIGNS - TYPE 4

The last stage of design, colour choice. Image of designed board coming in the final stage of the whole process, summarising the choices made. 

HUB DESIGNS - TYPE 3

Example design of the general info button being selected. Giving a brief yet exact description of the choice at hand. Here an explanation of what the sidecut is and what it effects of the board. 

HUB DESIGNS - TYPE 2

No explanation needed for sizes, self explanatory so therefore get rid of drop down info points. 'x'

HUB DESIGNS - TYPE 1

Design for the third stage of design. The Camber. The standard page example, choices with drop down explanation and arrow button to select / next phase. 

Photography session one

So had Mark Howe come in today to help us / do the photography session with the students and their props. The session went really well and the students helped to make it what it is with their props and generally getting behind the idea.

Example of how the photographs came out and how they will work together on the spread design. 

Design Context Publication

These are the final designs that have been sent off to LuLu to get printed!

Size? Mock Designs

Size? Mock Designs