Muttley, formerly Rawree.
Initial development, typeface choices. Was keen on either using a simple serif typeface or a stencil style / influenced font. I did like some of the stencil style faces but none of them came with any good lowercase letters. this being something I wanted to use across all logos, to make them more appealing and less 'shouty'.
In the end developing the humanist sans serif, Old Sans Serif. From here it was a matter of playing around, trying small things that I could then take forward into the square logo design. This being something i will have to do with all of them.
Here having a more final idea,
Made some changes to the terminals on the t's and split the M. Making it more intricate and original as opposed to just leaving it normal.
Then with the square logo design, developing on the shape created with the M having been split in the middle.
After some thought I changed this to the following final design.
Making it easier to read with less emphasis on the M.
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