Endeavor

An interesting label, one of the biggest on show through the different brands...

The contents of it are a little different to the rest as well...

Brand logo

Picture of founders

Message / background about the brand

Board Series

Stories w/ Pics on board series

Size chart

Stats

Strangely enough although it covers the vast part of the board, which I find to be a bad thing, this label was the one that took my interest the most. In terms of being a bit different, welcoming you to the brand and what not. If it could be done on smaller scale so it doesn't distract from the board so much it would be perfect.

Burton

Board Labels /

Burton's labels are quite a disappointment, boring and not really good looking, this may be a ploy to not advert too much gaze away from the board itself but unfortunately the dullness of it causes the opposite.

Label consists of

board name

description

flex rating

board details

stats / specs

icons for technology

Boring.

Clothing /

The labels on clothing however are impressive, showing thought and consideration into the design, making them more of a collectable thing rather than something you'd immediately rip off and throw away.

Why don't they apply this style of labelling to the snowboards?

Bataleon

One of the board companies that send out their boards with labels already attached.

Here showing the board and tags to represent scale and size...

The label is fairly long, consisting of

.board name

description of board

stats of board

diagram of board

icons signifying technology used

warranty

Shown on a different board, applicable to all boards.

Clever design in terms of only using black and white, not clashing with any colours used on the board graphics.Despite this it is quite big and on certain types of board it may look to take something away from the designs, attracting too much attention.

Innovation

Found this on my research visit, innovation and use of technology, all that jazz. unfortunately U dont have a smartphone so was a bit pointless to me. But evidence of a growing trend within a growing sport.

Artec

Not all boarding brands supply packaging / labels with their boards, Artec however do. I was quite surprised with the packaging and expected it to had been stuck to the boards by the guys at the store but this was not so.

I quite like the format of the design however it doest at times clash with the different designs of the snowboards, and at times covers up rather important parts of the board. or rather covers up bits that some people might want to see / know what is there. Furthermore Im not sure if whats included on the label is necessary.

Having all snowboards of that type on it, bit unnecessary. Only really need the one, that being that board that it is stuck to.

Contents of Label:

Range of freestyle boards(images)

Sizes and variables available

Names

Spec

Star rating of tech and flex

Technology section

Construction section

Analog

Also looked at all aspects of packaging / labels within in the store, looking at big brand clothing, jackets / salopets.

Analog, clothing company catering for boarders, whether it be surf, snow or skate. Strong visual identity, yellow and black.

Website...

Showing high stylistic aesthetic.

Package / Label for an Analog jacket...

Can see the yellow and black identity flowing through, strong use of type. Fairly cheap as well, single sided, square cut. One of my favourite brands for good looking pieces of design.

Research Visit

Ellis Brigham

TSA

Popped down to Castleford to research into board packaging finding out what Ellis Brigham / TSA did for their own labelling and what already exists in terms of snowboard packaging.

Concluded my thoughts on what types of board packaging there is. Each store will receive boards from whatever board brands, some will have their own labels / packaging on them, these mostly being stickers of some size on the base of the board but what I found I'll post shortly.

Ellis Brigham' / TSA' Own labels...

There were one or two like this, having the following details...

. TSA logo on the bottom

. Board brand logo

. Name of the board

. Price (Nicely scratched out and made more expensive)

. 'Rider Profile' - level of skill

. 'Performance Profile' - Type of board

. Sizes available (With guide weight lines)

This label was used much more throughout the boards. It has pretty much the exact same details on however the board brand logo is more dominant, and the terms have changed to more layman's terms.

Board brand logo

. Name of the board

. Price

. Board Type

. Target Rider

. Sizes available (With guide weight lines)

The size of this label was roughly A6, a little smaller if that. Printed onto a fairly sturdy stock, 180GSM?

A good size I feel, as you see from the below photo, doesn't take too much away from the boards yet are clearly evident. For this project I need to decide whether the packaging I want to create is aimed at stores such as this, for their own labelling system (essentially a price tag) Or is it going to be aimed at the board brands, making it something that is already attached to the boards when it arrives at such stores? Is there a middle ground / compromise of the two?